Young Entrepreneurs Explore Marketing and Business Analysis
Young participants from the Central Highlands Zone came together virtually for the Entrepreneurship Seminar 2026, organized by the Entrepreneurship Center to strengthen their understanding of practical approaches to developing and improving business ideas.
The seminar featured sessions on marketing methods, market research, and SWOT and PESTLE analysis, delivered by Hanif Farzan, Abdul Qaher Beheshti, and Marwa Tahir. Farzan discussed practical marketing methods and the importance of reaching the right customers. Beheshti highlighted the role of market research in understanding customer needs and transforming ideas into viable opportunities, while Tahir introduced participants to SWOT and PESTLE analysis as tools for assessing internal strengths and capacities, as well as external business conditions.
The Open Tribune session provided 10–15 participants with an opportunity to share their experiences, reflections, and key lessons from the seminar.
“Understanding the market before starting a business can help us avoid many mistakes and make better decisions.”
Another participant said:
“SWOT and PESTLE gave me a clearer way to look at both the challenges and opportunities around a business.”
The seminar concluded by highlighting the importance of practical learning, informed decision-making, and youth-driven innovation.